182: How Will The Facebook Ad Boycott Affect Your Brand?

Facebook is scrambling to contain the damage being done by a planned July boycott of all Facebook and Instagram advertising. Now, one of the planet’s biggest brands says they’re in too — and not just for July… for the rest of the year. It forced Zuckerberg out to make a sort of non-announcement, but this whole boycott thing may have implications for YOUR brand too. Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s products, use code TODAY20 for 20% off on swanson.com. Closing theme music by Pacific Colours. Check them out on Spotify. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact Help Spread the Word! • Rate/Review Us: ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach 1,000 Digital Marketers Learn more at todayindigital.com/ads TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy • Xbox Gamertag: Radio#9573 SOURCES: https://techcrunch.com/2020/06/25/youtubes-latest-experiment-is-a-tiktok-rival-focused-on-15-second-videos/ https://securelist.com/web-skimming-with-google-analytics/97414/ https://agorapulse.releasenotes.io/release/hrNHn-revised-reports-on-the-agorapulse-mobile-app https://www.mediapost.com/publications/article/353020/slip-in-podcast-audiences-during-pandemic-seems-ju.html https://www.msn.com/en-us/finance/companies/unilever-will-halt-us-ads-on-facebook-twitter-through-2020/ar-BB160SL2 https://searchengineland.com/bing-brings-visual-search-to-product-ads-336653 https://www.forbes.com/sites/qai/2020/06/26/verizon-joins-growing-list-of-brands-in-facebook-ad-boycott/#36bc4fab3d7f --- Send in a voice message: https://anchor.fm/todayindigital/messagePrivacy & Opt-Out: https://redcircle.com/privacy