EPISODE · Feb 13, 2024 · 50 MIN
183. Mary Ellen Coyne, CEO of J. McLaughlin, on Staying True to Your Brand’s Identity and Trusting Your Instincts
from How'd She Do That? · host Emily Landers
Today's guest is Mary Ellen Coyne is the CEO of American sportswear brand J. McLaughlin – she is a fashion powerhouse, and mom of three with an effortless style and clear vision for growth. Mary Ellen has decades of merchandising experience at high-profile brands under her belt, including Ralph Lauren, GAP, Ann Taylor, and Victoria’s Secret to name a few. Mary Ellen joined J. McLaughlin in 2016 to lead the brand’s overall strategy, including operations, brand development, retail, and e-commerce growth. Fast forward to 2024, J. McLaughlin has more than 170 retail locations with metrics that are (some of) the best in the business – particularly during a time when other classic American brands are struggling. We know listeners will love getting to know Mary Ellen in today's episode! This month's sponsor of HSDT is Anna Bradshaw Content Co. Anna Bradshaw Content Co. helps brands grow online engagement loyalty, and conversations through smart content marketing. Go to annakbradshaw.com to learn more!
What this episode covers
Today's guest is Mary Ellen Coyne is the CEO of American sportswear brand J. McLaughlin – she is a fashion powerhouse, and mom of three with an effortless style and clear vision for growth. Mary Ellen has decades of merchandising experience at high-profile brands under her belt, including Ralph Lauren, GAP, Ann Taylor, and Victoria’s Secret to name a few. Mary Ellen joined J. McLaughlin in 2016 to lead the brand’s overall strategy, including operations, brand development, retail, and e-commerce growth. Fast forward to 2024, J. McLaughlin has more than 170 retail locations with metrics that are (some of) the best in the business – particularly during a time when other classic American brands are struggling. We know listeners will love getting to know Mary Ellen in today's episode! This month's sponsor of HSDT is Anna Bradshaw Content Co. Anna Bradshaw Content Co. helps brands grow online engagement loyalty, and conversations through smart content marketing. Go to annakbradshaw.com to learn more!
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183. Mary Ellen Coyne, CEO of J. McLaughlin, on Staying True to Your Brand’s Identity and Trusting Your Instincts
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