186: How Attorney Turned Founder Tracey Pickett Created the Hairbrella: The Rain Hat Reinvented

Today in the guest chair we have Tracey Pickett, Founder of Hairbrellal. Hairbrella is an innovative rain hat combining fashion and function to protect women's hair from the rain. Hairbrella was launched on Kickstarter and was successfully funded in December 2016. Since then, this passionate entrepreneur, attorney, inventor, and speaker has invested her money, time, blood sweat and tears into bringing Hairbella from an idea and prototype to fully developed product on the market. In today’s episode, you will hear how Tracey began her legal career at a Fortune 5 technology company working in the areas of corporate and intellectual property law. She was an attorney by day and spent nights and weekends developing her passion for entrepreneurship. In 2014, Tracey launched her first entrepreneurial venture, Eboticon – a media design company with a mission to create dynamic and culturally relevant emojis for niche social groups.  In November 2016, Tracey left her job to lead Eboticon full time and to launch her second entrepreneurial venture, Hairbrella.  In today’s episode, Tracey breaks down: The financial investments she made to patent and prototype Hairbrella How she used early user feedback to continue to develop and improve her product How she pushed past the earliest challenges in her business to make a product that is stylish and WORKS Listen on Apple Podcasts, Spotify, Soundcloud, Stitcher, Spotify This episode is brought to you by: HoneyBook is offering Side Hustle Pro listeners 50% off when you visit tryhoneybook.com/hustlepro. Payment is flexible, and this promotion applies whether you pay monthly or annually.  FreshBooks Try FreshBooks FREE for 30 days. Go to freshbooks.com/sidehustlepro and enter SIDE HUSTLE PRO in the how did you hear about us section to get started. Skillshare Explore your creativity at skillshare.com/sidehustlepro and get 2 free months of Premium Membership.  Links mentioned in this episode TraceyPickett.com Eboticon Hairbrella Jewel Burk Side Hustle Pro episode   The 10X Rule: The Only Difference Between Success and Failure Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email [email protected] and put hashtag #AskNicaila in the subject.  Social Media Info Tracey Pickett (Instagram) - @ttraceypickettesq  Tracey Pickett (Twitter) - @traceypickett__ Hairbrella (Instagram) -  @hairbrella Hairbrealla (Twitter) - @hairbrella  Eboticons (Instagram) - @eboticons Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.