189: Optimizing Old Blog Content with Chef Dennis Littley

Chef Dennis is a food blogger and chef who loves sharing his restaurant-style recipes. With a lot of content sitting in his archives, Dennis has come up with a strategy for updating and optimizing existing posts. - Start with Google Analytics and figure out which posts are performing well. - Come up with a system so updating becomes a habit and somewhat of a mindless task. - Don't discount using social media and your email list as ways to allow older content to shine.