#19 Anja Schröpfer | FLEXFY – A Corporate Spin-off

Episode 19 of the imPulse - Founders & Tech Talk podcast, hosted by REHAU New Ventures, titled "#19 Anja Schröpfer | FLEXFY – A Corporate Spin-off" was published on July 2, 2025 and runs 27 minutes.

July 2, 2025 ·27m · imPulse - Founders & Tech Talk

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Summary

In this special episode of imPulse by REHAU New Ventures, Nils Wagner talks to Anja Schröpfer, Co-Founder of FLEXFY - an innovative wall and power supply system that emerged from an internal innovation program at paint manufacturer DAW and is now operating as an independent start-up. Anja takes us on the exciting journey from the first prototype in the “elephant's trunk” pitch format to the founding of an independent company with external investors and strategic partners. Together we shed light on what it means to successfully found a corporate venture: How do you manage the balancing act between corporate structure and entrepreneurial freedom?Why was it crucial for the founders to hold the majority?And what role does venture clienting play in market entry? Find out how an idea in your spare time became a real product with market traction - and what other corporates can learn from it. 🔌 FLEXFYi makes walls electric - without drilling.🎙 Listen now and be inspired.---------------------------------------------------------------------Chapter: 00:08 : Introduction00:55 : Anja's Introduction01:44 : FlexFys Concept Explained02:34 : Origin of FlexFi03:17 : Decision to Spin Out03:52 : Journey of FlexFi05:23 : Challenges and Milestones07:13 : Corporate Mindset10:45 : Spin Out Process13:12 : Corporate Support14:24 : Current Team Setup15:08 : Market Strategy15:24 : FlexFy's Sales Channels16:07 : Building Own Sales Channel17:22 : Understanding the Market and Product Expansion19:08 : FlexFy's Product Explained20:48 : FlexFyi's Target Market21:39 : Reflections on the Corporate Venturing Journey24:10 : Future Financing and Investor Relations25:59 : Closing Remarks---------------------------------------------------------------------Useful Links:https://www.flexfy.io/https://www.linkedin.com/in/anja-schr%C3%B6pfer-10020b15a/https://www.linkedin.com/in/christian-walter-186769289/

Episode Description

Anja takes us on the exciting journey from the first prototype in the “elephant's trunk” pitch format to the founding of an independent company with external investors and strategic partners. Together we shed light on what it means to successfully found a corporate venture:

How do you manage the balancing act between corporate structure and entrepreneurial freedom?
Why was it crucial for the founders to hold the majority?
And what role does venture clienting play in market entry?

Find out how an idea in your spare time became a real product with market traction - and what other corporates can learn from it.

🔌 FLEXFYi makes walls electric - without drilling.

🎙 Listen now and be inspired.

---------------------------------------------------------------------

Chapter:

00:08 : Introduction

00:55 : Anja's Introduction

01:44 : FlexFys Concept Explained

02:34 : Origin of FlexFi

03:17 : Decision to Spin Out

03:52 : Journey of FlexFi

05:23 : Challenges and Milestones