19. Marketing vs. Branding (A beautiful relationship?)

What is marketing? What is branding? (Is it just graphic design)? And critically, what's the difference?In today's episode, we meet Kathryn, the founder of luxury brand design studio Crème Brands. We talk about the differences between branding and marketing, and the beautiful relationship between them. (After all, the two of us know it well! We collaborate on client projects often). We'll touch on the topics of:Defining the difference between branding and marketingWhen to invest in branding for your business for the first time, whether you sell products or servicesWhen to rebrand/why it's worth rebranding a businessHow to raise prices without losing customers and actually gain better *quality* customers through brandingThe impact of branding on in-person, customer experience strategyHow branding basics guide digital marketing strategies to grow your business online and build your online platformHow branding guides advertising and marketing objectives and informs B2B marketing and B2C marketing tactics.-----------------------------Guest contact info:Ready to talk branding (or a rebrand)? Visit www.cremebrands.comConnect with Crème Brands on Instagram @cremebrands-----------------------------Important info:Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!Want to know how I can personally help your business? Work with team Emma Givens Content & CopyInterested in copywriting and marketing support for your business? - Book your free discovery call now! Hosted on Acast. See acast.com/privacy for more information.