19 - What to expect from a B2B SaaS Marketing Agency

from B2B SaaS Marketing Snacks · host Kalungi

Today we get into the weeds of what working with marketing agencies should look like as a rapidly growing B2B SaaS company. We discuss the functions agencies should be performing for your business throughout its early growth stages. We address how to structure KPIs around both short and long term metrics so agencies are accountable for both quick wins and sustainable growth. We also give a ballpark marketing budget figure for software companies between $1-$10 million in ARR, and discuss why we started Kalungi, the niche it fits, and the types of problems it strives to solve.

What this episode covers

What should you expect from a B2B SaaS agency? How much should you spend on a fully outsourced marketing function? How do you hold an agency accountable for results?

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19 - What to expect from a B2B SaaS Marketing Agency

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How long is this episode of B2B SaaS Marketing Snacks?

This episode is 18 minutes long.

When was this B2B SaaS Marketing Snacks episode published?

This episode was published on June 7, 2021.

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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