19 Why we need to think about email as community, with Quartz

If your inbox is anything like ours, it’s a crowd…

An episode of the The Center of Attention podcast, hosted by Parse.ly, titled "19 Why we need to think about email as community, with Quartz" was published on November 6, 2018 and runs 32 minutes.

November 6, 2018 ·32m · The Center of Attention

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Summary

If your inbox is anything like ours, it’s a crowded space but an important one. Email can provide an asynchronous, personal, and curated experience in an environment that offers publishers a degree of control and experimentation. But how do you make your newsletter stand out? Eva Scazzero, Product Manager at Quartz, does it by treating email as a way to build community. “We try the best we can to make it a two way street,” she says of Quartz’s Obsession newsletter, which takes a deep dive into a different topic every day. In the first year, 10,000 individual people wrote in a response to Obsession. Eva talks with us about building reader engagement through email, the first time a reader response made it into a newsletter, and how the constraints of email actually afford opportunities for creativity. Sachin and Andrew discuss the importance of email and user feedback and go +1/-1 on things they’re nostalgic about, like AIM and Blockbuster. Subscribe to The Center of Attention on Apple Podcasts, Google Podcasts, Spotify, or Stitcher.

Episode Description

If your inbox is anything like ours, it’s a crowded space but an important one. Email can provide an asynchronous, personal, and curated experience in an environment that offers publishers a degree of control and experimentation. But how do you make your newsletter stand out? Eva Scazzero, Product Manager at Quartz, does it by treating email as a way to build community. “We try the best we can to make it a two way street,” she says of Quartz’s Obsession newsletter, which takes a deep dive into a different topic every day. In the first year, 10,000 individual people wrote in a response to Obsession. Eva talks with us about building reader engagement through email, the first time a reader response made it into a newsletter, and how the constraints of email actually afford opportunities for creativity. Sachin and Andrew discuss the importance of email and user feedback and go +1/-1 on things they’re nostalgic about, like AIM and Blockbuster. Subscribe to The Center of Attention on Apple Podcasts, Google Podcasts, Spotify, or Stitcher.

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