#2 Product Co-creation and Culture Transformation in B2B with Irina Koitz

Connect with us!on linkedin: https://www.linkedin.com/in/helena-suter-65471740/on Insta: https://www.instagram.com/whereboundariesdissolve/Connect with my dear guest Irina Koitz at https://www.linkedin.com/in/irinakoitz/ About the episode:Irina started with a vision. She wanted to build a smart product to improve customer decision-making, and she wanted to co-create it. Her vision was as new to the market as it was to the organization. Under her leadership today, the global data analytics team is developing the intelligence to deliver smart buildings. Find out how she learned to navigate change while co-creating the first smart product, and how she leads and motivates a global team building the company’s future data analytics competencies. Key take-aways:Cultivate authentic leadership to push an organization outside its comfort zoneB2B co-creation Starts with sales buy-in and selecting the right customersInclude your customers into your R&D iteration cyclesFoster courage with belief in yourself and your idea  when you face resistanceNavigate politics with authentic leadership to push an organization outside its comfort zoneListen on to find out more!Cheers,Helena Connect with me:IG: https://www.instagram.com/whereboundariesdissolvepodcast?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1LinkedIn: https://www.linkedin.com/in/helenasuter/ Youtube: https://youtube.com/@whereboundariesdissolvepodcast?si=g63NToOK45W1CiBI Support the show🎙If you enjoyed this episode, share it with a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! You can also head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating. I love hearing from you!