#2 Sogwirkung durch Next Level Positionierung: So gelingt es in der Praxis – Fallbeispiele 1

from Competitive Today - Next Level Positionierungsstrategien mit Daniel G. Bieber · host Daniel G. Bieber

In Folge 2 des Podcasts COMPETITIVE TODAY – NEXT LEVEL POSITIONIERUNG taucht Daniel G. Bieber gemeinsam mit Moderatorin Birgit Eschbach tief in konkrete Praxisbeispiele zur Benchmark Positionierung ein. Dabei zeigt er auf, wie Unternehmen aus Beratung, Software/IT, Industrie, Spielwaren und Lebensmittel durch Benchmark Positionierung neue Standards im Kundennutzen setzen können – sodass sie nachhaltige Sogwirkung im Markt auslösen. Denn in übersättigten Märkten reicht es längst nicht mehr, einfach nur „anders“ oder „besser” zu sein: Es erfordert, neue Nutzen-Kategorien zu schaffen und zu dominieren (Competitive Today) – anstatt an traditioneller Differenzierung durch USPs festzuhalten (Competitive Yesterday). ------------------------------------------------------ COMPETITIVE TODAY BS LTD ------------------------------------------------------ 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://competitive.today/ 𝗘𝗺𝗮𝗶𝗹: [email protected] 𝗣𝗵𝗼𝗻𝗲 / 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽: +49 1567 - 869 163 0 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://www.linkedin.com/in/danielgbieber/ 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝘂𝗺: https://competitive.today/impressum

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This episode was published on April 23, 2026.

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