#2: The Hidden Signals That Drive Growth with Jim Stoneham

In this episode, Jim Stoneham joins us to unpack what product-led growth really looks like in practice — and where human intervention still matters most. Drawing from his experience at New Relic, Stripe, Yahoo, and now SignalFire, Jim shares how deep product instrumentation, trigger-based engagement, and focused ICPs create outsized impact across sales, marketing, and customer success. We also explore where AI is genuinely adding leverage today, how to avoid waiting for “perfect” data, and why focus — not scale — is often the missing ingredient for founders and revenue leaders.You’ll hear stories from his work across product, growth, and go-to-market at companies like Yahoo, New Relic, Stripe, and SignalFire — including:Why product-led growth fails without human judgment — and where people still create the biggest leverage.How trigger-based product signals outperform generic funnels in sales and marketing.What most teams get wrong about data readiness — and why waiting for “perfect” data slows growth.Where AI is actually useful today in GTM — and where it creates noise instead of impact.Why focus beats scale when building durable go-to-market systems.About Jim:Jim Stoneham is a Partner at SignalFire, where he works closely with founders on go-to-market strategy, product-led growth, and scaling revenue organizations. Prior to SignalFire, Jim held senior leadership roles at companies including New Relic, Stripe, and Yahoo, where he helped build and scale growth, product, and GTM teams through periods of rapid expansion. With a background spanning product, growth, and sales, Jim brings a deeply cross-functional perspective on how modern SaaS companies succeed — combining data, human insight, and disciplined focus.Jim Stoneham on LinkedinTony Capasso on ⁠Linkedin⁠OnProfit ⁠Website⁠Revenue Dilemma ⁠Website⁠The Revenue Dilemma on ⁠Linkedin⁠The Revenue Dilemma on ⁠Youtube⁠, ⁠Spotify⁠, ⁠Apple