20. From Crickets to Connection: How to Build a Community Around Your Cause

You launched the campaign. Sent the email. Shared the post. And then… crickets. Let’s fix that. In this episode, we’re unpacking one of the biggest reasons nonprofit marketing often falls flat: you’ve built an audience, not a community. And in 2025, growing your social following just isn’t enough. Instead, I’ll walk you through 3 practical, no-fluff steps to help you start building a community that feels connected to your cause, and shows up when it counts. Whether you’re launching a monthly giving program, growing an email list, or creating a supporter hub, this episode is your roadmap.--------------------------🎯 Grab the ⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠ ⁠⁠⁠⁠🚀 Join the ⁠⁠⁠⁠FREE 10-Day Social Media Challenge for Nonprofits⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠--------------------------If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe. Tag ⁠⁠⁠⁠@npmarketingclub⁠⁠⁠⁠ on Instagram