20: Organic Vs. Paid

Episode 20 of the Senator, We Run Ads podcast, hosted by Mark McCammon, titled "20: Organic Vs. Paid" was published on June 29, 2019 and runs 12 minutes.

June 29, 2019 ·12m · Senator, We Run Ads

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Summary

Are you more of a fan of Organic or Paid reach? A lot of people, especially on Instagram, enjoy sharing their advice on how to leverage Instagram by using all sorts of fantastic organic strategies. Although there are numerous organic (FREE) strategies available to us, which people love to sell to us in the form of a webinar or course, and they will likely help our brand gain traction, we shouldn't turn our backs to Paid Social (paid reach). Creating ads is an extremely effective way to expedite the process of generating leads, growing a loyal following, and driving more traffic and sales. In this episode, I share the value of Organic and Paid reach and how we should use both to have a higher Customer Lifetime Value. 

Episode Description

Are you more of a fan of Organic or Paid reach? A lot of people, especially on Instagram, enjoy sharing their advice on how to leverage Instagram by using all sorts of fantastic organic strategies. Although there are numerous organic (FREE) strategies available to us, which people love to sell to us in the form of a webinar or course, and they will likely help our brand gain traction, we shouldn't turn our backs to Paid Social (paid reach). Creating ads is an extremely effective way to expedite the process of generating leads, growing a loyal following, and driving more traffic and sales. In this episode, I share the value of Organic and Paid reach and how we should use both to have a higher Customer Lifetime Value.

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