2016, Part 1: Beauty (w/ Jessica DeFino)

If you, like me, spend a good amount of time on TikTok, you’ve likely felt awash in a sea of nostalgia for 2016, which in just a matter of weeks will be a full decade in the rearview. Not only was it a banner year for realizing things, it was also a moment in time that shifted the cultural paradigm in a way that’s now coming into full focus. In the first of a two-part episode, I sit down with Jessica DeFino of Flesh World to discuss how the beauty trends, products, and developments that defined 2016 have changed the industry forever. Tune in to hear about Jessica’s time witnessing the creation of beauty standards firsthand while working for the Kardashian apps in 2016, as well as why the natural next step in the trend cycle is a reaction to “clean girl” beauty; reflections on a time before micro and ‘core trends; the cut crease to blepharoplasty pipeline is real; the self-care boom in the aftermath of the first Trump election and how it’s evolved; why 2016 makeup and “Republican makeup” are so similar; what the King Kylie era brought to wider beauty culture, and the impact that Kylie Cosmetics had on the celebrity beauty brand boom; how trauma dumping during GRWM videos on TikTok has become such a popular content genre; why Ozempic is the new Botox, and more. This episode was recorded in the podcast studio at The SQ @ 205 Hudson. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com/subscribe