#202: We All Need a Dream Crusher

Today we talk about updates: When should you release a minor update and when should you save up those small changes for a bigger release? This conversation morphs into a strategy session for Joe’s app Fin. We talk about Fin’s target market and how that target market could be reached. In the end, Charles offers some pointed advice and dons the mantle of “Crusher of Dreams.”

Release Notes 2017

We’re happy to announce that Release Notes 2017, the third edition of our conference, will be happening October 16-18, 2017 – and this time we’re taking the show on the road to Chicago! We’re really excited about the move to Chicago and the extra opportunities that the change in venue will provide. More details will be announced on the conference website at 2017.releasenotes.tv and on our mailing list in a month or two. In the mean time, mark your calendars. We hope to see you there!

Mailing List

Every month there are more great articles and content about the business of Mac and iOS development than we have time to discuss on the show. If you’d like to receive our monthly newsletter with the best of these links, be sure to sign up for our mailing list at http://releasenotes.tv/mailinglist.

Sponsor

We’re sponsored this week by Zendesk. It’s a snap to put customer support right in your app, with Zendesk’s mobile SDK. Learn more about the Zendesk mobile SDK and start your free trial at http://zendesk.com/releasenotes. You can also get $177 off Zendesk Support, which is equal to month for a team of 3 on the Professional plan. Just start your free trial and enter coupon code NOTES at the end of your trial.