2023-10-02-instacart-ads-incrementality

Episode 1 of the Snacks Weekly on Data Science podcast, hosted by Pan Wu, titled "2023-10-02-instacart-ads-incrementality" was published on October 2, 2023 and runs 7 minutes.

October 2, 2023 ·7m · Snacks Weekly on Data Science

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Summary

In this episode, we will discuss how Instacart provides incrementality measures in its advertising business, and some related data science concepts, such as randomized control trials. Their tech blog link: https://tech.instacart.com/how-instacart-measures-the-true-value-of-advertising-the-methodology-of-ad-incrementality-aac6c58e627c

Episode Description

In this episode, we will discuss how Instacart provides incrementality measures in its advertising business, and some related data science concepts, such as randomized control trials.

Their tech blog link: https://tech.instacart.com/how-instacart-measures-the-true-value-of-advertising-the-methodology-of-ad-incrementality-aac6c58e627c

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