2023-10-02-instacart-ads-incrementality

What this episode covers

In this episode, we will discuss how Instacart provides incrementality measures in its advertising business, and some related data science concepts, such as randomized control trials. Their tech blog link: https://tech.instacart.com/how-instacart-measures-the-true-value-of-advertising-the-methodology-of-ad-incrementality-aac6c58e627c

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Frequently Asked Questions

How long is this episode of Snacks Weekly on Data Science?

This episode is 7 minutes long.

When was this Snacks Weekly on Data Science episode published?

This episode was published on October 2, 2023.

What is this episode about?

In this episode, we will discuss how Instacart provides incrementality measures in its advertising business, and some related data science concepts, such as randomized control trials. Their tech blog link:...

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