2023-11-27 Clustering-based customer segmentation [Microsoft]

An episode of the Snacks Weekly on Data Science podcast, hosted by Pan Wu, titled "2023-11-27 Clustering-based customer segmentation [Microsoft]" was published on November 27, 2023 and runs 10 minutes.

November 27, 2023 ·10m · Snacks Weekly on Data Science

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Summary

This episode discusses what is customer segmentation and how to use the k-means clustering algorithm over Recency, Frequency, and Monetary (RFM) segmentation features to generate them algorithmically. Based on the tech blog shared by a Data Scientist from Microsoft, the blog link is: https://medium.com/data-science-at-microsoft/introduction-to-clustering-based-customer-segmentation-2fac61e80100

Episode Description

This episode discusses what is customer segmentation and how to use the k-means clustering algorithm over Recency, Frequency, and Monetary (RFM) segmentation features to generate them algorithmically.

Based on the tech blog shared by a Data Scientist from Microsoft, the blog link is: https://medium.com/data-science-at-microsoft/introduction-to-clustering-based-customer-segmentation-2fac61e80100

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