2023-12-11 Optimising Marketing Allocation with Marketing Mix Models [Haleon]

from Snacks Weekly on Data Science · host Pan Wu

This episode discusses how to leverage the marketing mix model (MMM) to better understand and optimize company's marketing strategies. Based on the tech blog shared by Data Scientist from Haleon, the blog link is: ⁠https://medium.com/trusted-data-science-haleon/optimising-marketing-allocation-with-marketing-mix-models-382c9e471dde

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This episode was published on December 11, 2023.

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