2025 Masters insights: Expert Jim “Bones” Mackay talks data and strategy

Jim "Bones" Mackay has caddied for the best golfers in the world. In his time caddying at the Augusta National tournament, he has seen and overseen thousands of winning shots across the famed Masters course. He has provided some of his firsthand insights, alongside the data collected from 180,000 historical shots over nine years of play, to help the tournament field an AI-driven app. Thanks to the app, fans worldwide can virtually stand on the green alongside the greats and gain insights into the tournament—shot by shot. In this episode, MacKay joins IBM’s Monica Ellingson to share his perspective on the story unfolding at the Masters. Together, they discuss how data-driven analysis and AI-based predictions transform the way players, caddies and fans approach the game. The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity. 

What this episode covers

Jim "Bones" Mackay has caddied for the best golfers in the world. In his time caddying at the Augusta National tournament, he has seen and overseen thousands of winning shots across the famed Masters course. He has provided some of his firsthand insights, alongside the data collected from 180,000 historical shots over nine years of play, to help the tournament field an AI-driven app. Thanks to the app, fans worldwide can virtually stand on the green alongside the greats and gain insights into the tournament—shot by shot. In this episode, MacKay joins IBM’s Monica Ellingson to share his perspective on the story unfolding at the Masters. Together, they discuss how data-driven analysis and AI-based predictions transform the way players, caddies and fans approach the game. The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity.

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