206. The Ultimate Testing Framework (Alex Osterwalder)

Alex Osterwalder of Strategyzer joins Nick to discuss The Ultimate Testing Framework. In this episode, we cover: Take me back and talk through the origin of the business model canvas? Just to refresh listeners can you provide a high-level overview of the business model canvas and how it's used? Let's chat about your new book, Testing Business Ideas, co-authored with David J. Bland... Why'd you right the book? Who is the target audience? If I'm the reader, what outcome can I achieve after reading this book and applying it's principles? What are the four phases outlined in the book? Walk us through the objective and key elements of the testing phase. A significant focus is the elimination of risks?  How does one systematically reduce or remove risks from their business? We recently had Leo Polovets on the program and discussed the challenge of balancing testing with executing.  I think it can be difficult to know when something is working well enough that you should stop testing and move forward quickly in that direction.  What's your guidance here? How does one avoid getting too caught up in rigid frameworks and checking boxes vs. finding that key insight that warrants 90+% of their attention? To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.