#2076 The Psychology of 'Cool' - Prof. Caleb Warren

from The You Project · host Craig Harper

Caleb Warren is a Professor of Marketing at the University of Arizona and this was a fun chat about what makes something or someone cool, and how coolness intersects with branding, marketing, popularity, humour, culture, social desirability and more. Enjoy.See omnystudio.com/listener for privacy information.

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