21 - How to report Marketing to the board of directors

Today we dive into the subtleties of board meetings, and offer a framework for how you should leverage them as a marketing leader, founder, or CEO. We talk about what boards are for - how can they help you? What do the members want out of the meetings (and the company)? We also talk about how to interact with the board, and how to prepare for meetings. What should your presentation include? What questions should you be prepared to answer? What questions should you ask? One key takeaway is “don’t lead with your chin.” In other words, don’t offer up non-board level details or conversations to the board. Board conversations should be very selective, and oftentimes what is valuable to you may not be to the board. Some of the questions Stijn answers in this episode:How can boards help you as a marketer? What should each stakeholder get from the meetings? What three marketing slides should you bring to the meeting?Which questions do you always need to be prepared to answer?What should you ask from the board?