21 - The Perks of Entrepreneurship

   Description Matt and Toni talk about the perks of entrepreneurship. Highlights (01:50) Matt describes why he started Absolute Nutrition in the first place. (2:50) Toni talks about how she now feels "unemployable" after being a business owner and decision maker for so long. (4:50) Expectations vs. reality about expected freedom of time as entrepreneur. There's so much more to do (and prioritize). (7:15) Change is continuous, even with an established business that's 10 years old. (22:40) Toni talks about how being an entrepreneur allows Matt to be involved in the community and work to make the area a better to place to live. Summary Toni and Matt sit down and talk about the perks of entrepreneurship. They talk about the motivation for why Matt started Absolute Nutrition in the first place and how expectations of having a lot of free time once you start your own business usually don’t match the reality of actually launching one since there’s just so much to do and prioritize. Running your own business provides a much more direct system of reward (when you do the right thing) and punishment (when you make mistakes). After working for yourself for years, it’s typical for you to increasingly feel “unemployable” working for someone else as being a decision maker for so long makes it incredible hard to let those decisions be made by someone else (who you may completely disagree with more often than you are comfortable with). In entrepreneurship, change is a continuous process that never ends. This isn’t a bad thing as it makes you a better person in both business and in life as it trains you to be ever more capable. Entrepreneurship can pave the way to you building the life that you really want, whether it is becoming more involved with the community or spending quality time with your family.    Links - The Advantages and Challenges of Entrepreneurship https://novelcoworking.com/the-advantages-and-challenges-of-entrepreneurship/ - (TED) How to find and do work you love – Scott Dinsmore https://www.youtube.com/watch?v=jpe-LKn-4gM - 60 reasons why entrepreneurship is amazing https://www.entrepreneur.com/article/243389 Books - The 4-Hour Workweek – Tim Ferriss https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357 - The Richest Man in Babylon – George Clason (Not an entrepreneur book specifically, but simple guide to focus on where you are headed and why you are working in the first place) https://www.amazon.com/Richest-Man-Babylon-Original-1926/dp/1508524351 - Why We Sleep – Matthew Walker (It can be hard for entrepreneurs to “turn off” as there’s always something to worry about when it comes to their business, but it is essential they get enough sleep to avoid burnout and medical ills) https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/B0752XRB5F