21. HOW TO CREATE A CLUTTER-FREE AND SPACIOUS HOME - Interview with Sallie King founder of Urban Size

Summary

If you want to turn your postage stamp-size pad into a clear, clutter-free and spacious home, create a sense of calm and tranquility in your boudoir, or want tips on how to design your home for good energy and flow then this episode is for you! Sallie King, founder of Urban Size, a furniture company that designs and produces furniture for small living spaces and homes joins Stephanie for this episode of #NOFILTER. During the episode, Sallie explains the key pieces of furniture needed to create a clear and clutter-free home, how to use neutral colours to create a space that feels clean, fresh and modern, and how to add a level of refinement and sophistication to a room by layering tones. Sallie also provides business advice to entrepreneurs and business professionals by explaining how to create and sustain brand recognition, how to act as an ecologically and ethically responsible business, and how to navigate and avoid commercial risks and challenges. Sallie also provides exceptional advice on how to maintain good health and wellbeing as an entrepreneur who is always and forever on the clock. Timestamps: The journey to Urban Size (00:01:52) Sallie's transition from lawyer to furniture founder, inspired by small living space challenges and a need for unique furniture. Key pieces for small spaces (00:07:20) Sallie discusses the importance of wall-hung, minimalist, and multifunctional furniture for small spaces, highlighting the popular floating bedside table. Design tips for small spaces (00:09:26) Sallie shares advice on using neutral tones and incorporating pops of colour, emphasising the importance of considering the room's purpose and lighting conditions. Curved edge furniture (00:10:40) Sallie explains the aesthetic and functional benefits of curved edge furniture, creating a sense of movement and airiness in small spaces. Building brand recognition (00:13:23) Sallie discusses the strategies for creating and sustaining brand recognition, including influencer marketing, customer reviews, and public relations. Sustainability and ethical responsibility (00:17:39) Sallie emphasises the personal values and challenges of maintaining ecological and ethical responsibility in a small furniture brand, addressing customer expectations. Ecological and ethical responsibility (00:18:45) Discussion on the shift in customer expectations, sustainability, and ethical responsibility in the furniture industry. Challenges of entrepreneurship (00:20:15) The difficulties small brands face in maintaining contact with suppliers, especially when sourcing from distant locations, the significance of trust and transparency with suppliers and the efforts made to convey this through social media, and the challenges faced by Urban Size due to Brexit and COVID, impacting sales and supply chains. Legal knowhow and work ethic (00:24:02) The influence of the founder's legal background on managing contracts and maintaining a strong work ethic. Maintaining health and well-being (00:26:17) Strategies for maintaining health and well-being as an entrepreneur, including maintaining routines and managing stress. Where to buy and follow Urban Size (00:29:13) Information on where to purchase and follow Urban Size on social media platforms. Urban Size Website and Social Media Links Urban Size website Urban Size Instagram