211 Beyond the Brand with J. Nichole Smith

Today we're talking about how to turn your passion into a profitable brand. I'm joined by my friend J. Nicole Smith, an award-winning Brand Architect, Design and Colour Psychology Consultant. Through her proprietary Whyfinding™ and Colour Brand™ methods, she helps businesses transform their profit and impact by prioritising purpose and rebranding using science. What You Will Learn In This Episode: - What it means to find your why and turn it into a profitable brand - How powerful colour is and what it makes you experience on the subconscious level  - Separating your personal preference from what the science says you’re going to achieve with a certain colour - Why we need to master first impression, especially in your online appearance - Where to start from with rebranding  - Confidence as a side effect of building a brand instead of just a business We need to make sure that our brand is aligned with what we are saying with our words, our mission and our products, services and prices; and we should be able to have an emotional core to our business and brand, and communicate that emotion effectively. Resources: - Connect with J. Nichole Smith https://www.jnicholesmith.com/ - Brand Personality Quiz https://go.jnicholesmith.com/quiz  - Apply for Anna Parker Naple’s Accelerated Results Mastermind http://www.annapn.co/mastermind