217: Nurturing Legacies, Corey Perlman - The Entrepreneur Gene Series

" Don't be a jack of all social media sites, master of none." Host Laurie Barkman interviews digital marketing expert Corey Perlman of Impact Social. They discuss Corey's entrepreneurial journey influenced by his parents' careers, the evolving landscape of digital marketing, and the role and potential of AI in the industry. Corey shares insights on building and managing successful teams, the importance of focusing on key social media platforms, and the power of video content. Additionally, he touches on his passion for Brazilian Jiu Jitsu and his involvement in the Nurturing Fathers Program alongside his father, Mark. Listeners receive actionable digital marketing tips and inspiration for balancing entrepreneurship with personal purpose.   Takeaways: Pay attention to what the market is asking for. Follow positive signals when exploring new business opportunities or services instead of pushing an idea that isn't gaining traction. Prioritize platforms that align with your target demographics instead of attempting to be active on all social media platforms. Focus on a few and do them exceptionally well. Focus on the emotional and cultural fit of potential team members rather than just their resume. Enthusiasm, a positive attitude, and a good cultural fit can often outweigh experience. Stay open to learning and adapting over time. The industry changes rapidly, and keeping updated with new tools and practices will help you and your business stay competitive.   Quote of the Show: " Don't be a jack of all social media sites, master of none." - Corey Perlman   This Show Is Sponsored by The Business Transition Sherpa® 100 percent of owners will leave their business one day. But few are prepared. Are you? Get your copy of the Amazon best-selling book by nationally recognized expert, Laurie Barkman that reveals how to build business value and plan for succession, transition, or selling the business on your terms....what every entrepreneur needs to know.  ✨📖 Get your FREE digital copy of The Business Transition Handbook: btsherpa.com/book   📣 Write a Podcast Review: ratethispodcast.com/successionstories  _________________________________________________________________   Connect with Laurie Barkman:  Email: [email protected] LinkedIn: in/lauriebarkman Book: Free Download YouTube: @TheBusinessTransitionSherpa  Connect with Corey Perlman: LinkedIn: https://www.linkedin.com/in/coreyperlman/  Website: https://impactsocialmedia.com/