218 - How To Differentiate In Real Estate

In this real estate agent training podcast, you will learn how to differentiate yourself as a Realtor. How can you start specializing and separating yourself from other real estate agents? The strategies discussed:  Your People - This includes your real estate brokerage and/or franchise. It can also be the people on your team or third-party service providers.  Your Brain - This is your background and expertise as a real estate agent. What part of real estate most interests you? Follow that. Furthermore, you can differentiate with a comprehensive grasp of the market conditions.  Your Product - This is the type of property or price point that you serve. Also, this can be your geo-farm or area specialty.  Your Service - This could be how you serve clients, the technology you use, your contract terms, or your marketing.  Yourself  - This is you! Your personality and interests. This extends to the type of customers you serve.  00:00 Intro 1:54 Scarcity 2:33 Fear of differentiation 4:49 3 Things 5:53 5 Categories 6:26 Your People 7:36 Your Brain 10:21 Your Product 13:40 Your Service 16:59 Your Personality 18:55 Exercise 20:06 Conclusion Rev Real Estate School is here to teach real estate agents how to become successful in their careers and reach 50 deals per year with ease. The real estate agent tips and tricks will benefit REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.