22. From Vet to Visionary: How Kari Jo Kelso Built a Brand Rooted in Rural Nostalgia

After years of veterinary school and only four years in the field, Kari Jo Kelso walked away from her full-time vet career to chase something unexpected—t-shirts. Now the founder of Kelso & Co., Kari Jo has built a thriving apparel business and renovated a historic downtown space to support other rural entrepreneurs. In this episode of Your Ag Empire, we talk about grief, creativity, small-town pride, and what happens when you decide not to wait for retirement to live your life.Kari Jo Kelso was living the life she thought she wanted—Doctor of Veterinary Medicine, steady job, clear path. But after losing her mom at 52, everything changed.In this episode, we talk about:How Kelso & Co. started as a side hustle to cover plane ticketsPivoting from a traditional career into full-time entrepreneurshipWhy small towns need more creative spacesWhat grief teaches us about how (and when) to liveThe accidental launch of a corn-themed swimsuit lineHow Kari Jo gives back through purpose-driven designs and event spacesDiversifying income in rural AmericaBalancing multiple roles: vet, designer, auction helper, small-town dreamerIf you’ve ever felt called to something different, this one’s for you.Make sure to hit follow/subscribe so you never miss an episode.Connect with Kari:Shop Kelso & Co.: shopkelsoandco.comBook The Small Towner event space: smalltownermacomb.comConnect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services