22 - Starting with the Customer and Working Backwards

Episode 22 of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "22 - Starting with the Customer and Working Backwards" was published on March 17, 2022 and runs 26 minutes.

March 17, 2022 ·26m · Stacking Growth | The B2B Marketing Podcast

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Summary

This episode was repurposed from an episode Sam Kuehnle (VP of Demand Gen) recorded for the Mastering B2B Marketing podcast. He discussed common challenges he notices when working with B2B SaaS companies and how to fix them as well as the importance of customer research in determining how your market likes consuming information. He shared insights on content mediums and topics as well as lead gen vs. demand gen and how we differentiate the two at Refine Labs. 

Episode Description

This episode was repurposed from an episode Sam Kuehnle (VP of Demand Gen) recorded for the Mastering B2B Marketing podcast. He discussed common challenges he notices when working with B2B SaaS companies and how to fix them as well as the importance of customer research in determining how your market likes consuming information. He shared insights on content mediums and topics as well as lead gen vs. demand gen and how we differentiate the two at Refine Labs.

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