22. Your Core Brand Values - How & Why to Define Them

Episode 22 of the Emma Givens: Content & Copy podcast, hosted by Emma Givens, titled "22. Your Core Brand Values - How & Why to Define Them" was published on March 28, 2022 and runs 13 minutes.

March 28, 2022 ·13m · Emma Givens: Content & Copy

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Summary

What are brand values? Discovering your company's core values is a key part of the brand strategy process because it affects everything from the way you speak to your onboarding process, and even your branding and visual design.We'll cover:Why we need core valuesHow to find your core values in businessHow to write brand values in a way that's meaningful to your customers and team membersBrand values examples from my business and my clientsHow a brand values simple definition guide influences brand voice, marketing, and brand designThe impact of your core brand values on brand behaviour and brand alignmentTake a listen!-----------------------------Resources mentioned:Freebie 10 Step DIY SEO Audit for your Blog: emmagivens.com/seoauditValues Activity-----------------------------Important info:Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!Want to know how I can personally help your business? Work with team Emma Givens Content & CopyCheck out our Brand Messaging Bible Experience. Hosted on Acast. See acast.com/privacy for more information.

Episode Description

We'll cover:

Why we need core values
How to find your core values in business
How to write brand values in a way that's meaningful to your customers and team members
Brand values examples from my business and my clients
How a brand values simple definition guide influences brand voice, marketing, and brand design
The impact of your core brand values on brand behaviour and brand alignment

Take a listen!

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Resources mentioned: