just now

22. Digital Transformation and Sales Strategy: Navigating Unprecedented Challenges

In this week's episode of the B2B Sales Trends po…

First published

12/07/2023

Genres:

business

Listen to this episode

0:00 / 0:00

Summary

In this week's episode of the B2B Sales Trends podcast, we dive deep into the dynamic world of B2B sales strategy amidst a rapidly evolving digital landscape. Join host Harry Kendlbacher as he engages in an enlightening conversation with IBM's Chief Communication Officer and SVP of Marketing and Communications, Jonathan Adashek. Jonathan provides invaluable insights and strategies for sales leaders looking to steer their organizations through the turbulent waters of digital transformation. Discover how to bridge the gap between marketing and sales, understand the pivotal role of AI, and grasp the significance of agility and learning speed in staying ahead in the B2B sales game. In a world where the rules are constantly changing and businesses face unprecedented challenges, Jonathan offers a roadmap to navigate the complexities and seize opportunities in this transformative era. Don't miss out on this exclusive conversation with one of the industry's thought leaders. Tune in, gain a competitive edge, and lead your sales team to success in the digital age. It's time to redefine your sales strategy and stay ahead of the trends with Jonathan Adashek and host Harry Kendlbacher.

Duration

Parent Podcast

B2B Sales Trends

View Podcast

Share this episode

Similar Episodes

    29. The Sales Engineer Evolution: From Demo Monkeys to Strategic Advisors

    Release Date: 04/10/2024

    Description: In this episode of the B2B Sales Trends podcast, host Harry Kendlbacher sits down with Sachin Wadhawan, VP of Sales Engineering at BigCommerce, to explore the evolving landscape of sales engineering in the B2B realm. Sachin shares his journey from software development to sales engineering and discusses the crucial role that sales engineers play in complex sales cycles. He emphasizes the importance of aligning sales reps and sales engineers to deliver value-based outcomes for customers and highlights the dynamic relationship between the two roles. Sachin also delves into industry trends such as composability in technology stacks and the impact of AI on sales processes. Throughout the conversation, listeners will gain insights into the strategic collaboration needed between sales reps and sales engineers and the future of the sales engineering profession in B2B sales.

    Explicit: No

    B2B Compliance Marketing and Trends E1

    Release Date: 10/19/2022

    Description: B2B Compliance Marketing and Trends E1 In this episode atmosol talked with Maria Tringali, Sr. Solutions Consultant at Avalara; Scott Dailey, Vice President, Sales & Marketing at Carl Stahl Sava Industries; and John Ciceri, Digital Marketing Coordinator at Carl Stahl Sava Industries about B2B compliance, marketing, and trends. If you’re working in the B2B industry […] The post B2B Compliance Marketing and Trends E1 appeared first on Business RadioX ®.

    Explicit: No

    4. The Secret Sauce Of Sales Enablement [Seth Rosen]

    Release Date: 07/21/2021

    Description: What's the secret sauce behind today's most successful sales enablement programs? In this episode of the B2B Sales Trends Podcast, Harry chats with Seth Rosen, Global Head of Sales Enablement at London Stock Exchange (LSEG), about the key elements of effective sales enablement and the next wave of innovation when it comes to equipping B2B sales teams with the recipe for success.

    Explicit: No

    19. Mastering the Science of Sales Psychology

    Release Date: 08/23/2023

    Description: In this episode of the B2B Sales Trends Podcast, we're diving deep into the realm of sales psychology and communication alongside Dan Storey, the Director of Sales Training at Finastra. With his extensive expertise in psychology and neuro-linguistic programming (NLP), Dan unveils a treasure trove of insights that directly translate into tangible benefits for professionals navigating the complex landscape of B2B sales.

    Explicit: No

Similar Podcasts

    IT Market Buzz - Audio only

    Release Date: 08/29/2020

    Authors: CopyPunch Tech Content

    Description: B2B Marketing and Sales Gurus talk about B2B buyers, sales & marketing alignment, social media, marketing trends and supporting the goals of your CEO.

    Explicit: No

    Musings with Thomas Abraham

    Release Date: 08/18/2020

    Authors: Thomas Abraham

    Description: Conversations on trends in 'Software as a Service', B2B Sales & Marketing, Technology and Human Resources with Business leaders and Founders of SaaS, B2B & HRTech start ups

    Explicit: No

    Gotoclient's Rocketship

    Release Date: 07/19/2021

    Authors: Gotoclient

    Description: Marketing industry leaders talk about the future of sales & marketing. We have great conversations with marketing experts about B2B trends of B2B strategies. Get the most out of their knowledge.

    Explicit: No

    Pipeline Meeting - Marketing Podcast About Sales

    Release Date: 09/26/2020

    Authors: Harris Kenny at Intro CRM

    Description: A marketing podcast about sales. Hear short interviews published every week. Subscribe to follow the latest trends in revops, demand gen, lead gen, sales enablement, and B2B marketing.

    Explicit: No

    The B2B Sales Podcast

    Release Date: 09/24/2020

    Authors: Thibaut Souyris

    Description: The B2B Sales Podcast addresses topics at the core of B2B sales, such as sales development, sales training, and sales coaching.This podcast will help salespeople such as Sales Development Rep (SDR), Account Executive (AE), or anyone in sales management discover new tactics and implement them within their sales organizations.While the topics covered could benefit anyone, the B2B sales podcast's focus is on Tech sales and EMEA salesSkip and Thibaut interview weekly thought leaders, experts, and veterans in B2B sales in the show, which is brought to you by SalesLabs, the B2B sales training for tech sales teams

    Explicit: No

    Driving B2B Sales Revenue

    Release Date: 08/13/2020

    Authors: David Masover

    Description: Interviews and insights about driving B2B sales revenue and growing successful sales organizations from sales leaders at the front lines of modern B2B selling.

    Explicit: No

    Full Funnel - B2B Sales News and Tips

    Release Date: 11/12/2021

    Authors: Sales Feed

    Description: Fast-paced B2B sales industry news and hot topics! From popular selling trends to the latest mergers and acquisitions, RajNATION (Startup Hypeman) and Tyler Lessard (Vidyard / Sales Feed) debate and discuss 3 hot sales topics each week in under 10 minutes.

    Explicit: No

    Ascend Business Podcast

    Release Date: 10/05/2021

    Authors: James Jacobi

    Description: B2B experts talk about the latest digital sales and marketing topics, trends, and tips to help individuals and teams take their business skills to the next level.

    Explicit: No

    The B2B Sales Show

    Release Date: 09/24/2020

    Authors: Sweet Fish Media

    Description: The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.

    Explicit: No

    The B2B Revealed Podcast

    Release Date: 09/23/2020

    Authors: Sean Campbell

    Description: Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.

    Explicit: No

    Future-Proof Selling

    Release Date: 08/20/2020

    Authors: Steven Norman : Author, Keynote Speaker & B2B Sales Consultant

    Description: A must-listen for B2B sales and business leaders, where Steven Norman discusses today’s world-class B2B sales strategies with global sales thought leaders, frontline sales professionals, coaches, Entrepreneurs, and industry influencers. Sales and buying have both dramatically changed... have you kept up the pace?

    Explicit: No