221: How to Create a Capsule Podcast to Build Your Brand with Betsy Wallace

Betsy launched Capsule Podcast, helping bloggers build their brands without the overwhelm and commitment of a weekly podcast. Capsule Podcasts are a great way to promote a cookbook, launch a meal plan service or to use as a lead magnet to grow your list. Listen in for reasons why you should launch a capsule podcast! - Connect with your audience in an entirely new way. Sharing your voice will allow for a much deeper connection. - Start with small, bite-sized podcast projects to avoid overwhelm. - This new way of delivering information to your people will become part of your entire brand.