223 - Mindy McCord - Stirring Up a Sober Curious, Socially Responsible Business at Siren Shrub Co.

Healing takes on many forms. While our lists may vary, I'll wager that not many of us place "business stewardship" in the top ten. The thing is, in a capitalist society, doing business differently just might be the antidote to community disinvestment and unsustainable consumption of people and physical resources. And, since we gotta start somewhere, why not with a little fizzy bevy?  Mindy McCord, one-half of the team (alongside Layne Cozzolino) behind Siren Shrub Co., believes that being the best doesn't necessarily mean being the biggest. Nor does it mean following a rule book written by those who've come before, which, in the alcohol and alcohol-adjacent industries, means mostly male-lead, mainly venture capital-backed brands.  From engaging with local farm partners (the brand is based in Wisconsin) to being mindful of where they spend their dollars, Mindy says Siren's guiding principle is community wealth-building rather than scaling for global market dominance.  GUEST BIO Mindy McCord is the co-founder (alongside Layne Cozzolino) of Siren Shrub Co., a women-owned, values-led beverage company that's on a mission to create space at the table for everyone, regardless of their drinking preference! Siren Shrub Co crafts tangy apple cider vinegar-based mixers used a splash at a time to create delicious cocktails with or without the addition of alcohol!  SUPPORT FOR THERAPISTS Know the Numbers/Navigate the Feelings: A Financial Literacy Workshop for Therapists Tuesday, October 17, 6-8pm CST on Zoom Does the word 'finance' make you want to run and hide? We get it! As therapists, we didn't learn this stuff in school!  Join Aggie Chydzinski and Sarah Buino for a live, interactive online workshop designed specifically for therapist business owners. Don't miss this opportunity to enhance your financial knowledge and improve your practice. 100% of ticket price donations go to Sista Afya Community Care. Reserve your spot: https://tinyurl.com/therapistfinance Be Your Own Boss Private Practice Workshop Thursday, November 9, 2023 9:00am - 4:00pm, and Friday, November 10, 2023, from 9:00am to 4:00pm DePaul University Loop Campus - DePaul Center 1 E. Jackson Blvd, Chicago, IL 60604 So you want to be your own boss? Many therapists feel pulled by the allure of private practice but have no idea where to begin. Some hang their shingle and wait for the phone to ring only to sit twiddling their thumbs, asking, "Where are the clients?" Facilitated by Sarah Buino, you'll learn the business 101s including insurance, business structure, and basic financials. You'll also have the opportunity to create your brand and begin a marketing plan. Cost: 12 CEUs / $199 Nonmember / $159 NASW Member.  Register now: https://tinyurl.com/naswprivatepractice Let's be friends! You can find me in the following places… Website:www.headheartbiztherapy.com/podcast Facebook: https://www.facebook.com/HeadHeartBizTherapy/ Instagram: @headheartbiztherapy NEW: Our Bookshop.org page! https://bookshop.org/shop/HeadHeartBizTherapy NEW: Check out our cute new merch items!https://tinyurl.com/CWHmerch