#23: What Are Backlinks? (And Why Do They Matter?)

Backlinks just might be the most boring topic in SEO (sorry!)… but they matter SO much to your rankings. In this episode, I’m breaking down what backlinks actually are, why Google cares about them, and why they’re often the missing piece when SEO feels “stuck.”If you’ve ever looked at another business ranking above you and thought, “How are they outranking me with that website?” there’s a really good chance backlinks are part of the answer.I also walk through the types of backlinks that actually help your SEO, where wedding pros can realistically get them, and the shortcuts I’d personally avoid. If you're working on SEO, this is a "need to" listen!What I cover:- What backlinks are and how Google uses them to judge website authority- Why backlinks can impact rankings even more than on-page SEO optimization- The difference between high-authority, industry-relevant, and local backlinks- Realistic ways wedding pros can earn backlinks over time- Why I don’t recommend paying for link-building servicesResources mentioned:- Moz Free Domain Authority Checker: https://moz.com/domain-analysis- OFD Collective: https://ofdcollective.com/Your Next Steps:👉 Learn more about Sara Does SEO: https://saradoesseo.com/👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/💌 Connect with me on Instagram @saradoesseo!