239. Better Sour: Reimagining Candy with Global Flavors

I sat down with Semira Nikou and Bella Hughes, co-founders of Better Sour, to share how they’re redefining the candy aisle with bold sour flavors inspired by their roots in Hawaii and Iran. We talk about scaling into 4,000+ retail doors, building a new category, and the lessons they’ve learned along the way.Sponsored by Highbeam – The financial platform built to protect and empower modern brands. Highbeam is a founder-focused cash and banking platform. With FDIC-insured accounts, high-yield cash management, and real-time financial visibility, Highbeam helps CPG brands stay liquid, secure, and ready for anything.Foodbevy listeners can also get access to a free FDIC-insured bank account with Highbeam, plus tools designed specifically for growing CPG brands. Just email us directly for the introduction: [email protected] to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.