EPISODE · Nov 8, 2022 · 36 MIN
#239 - Carter Jensen, General Mills: How The CPG Titan Takes It’s Brands DTC
from DTC POD: How The Best Brands Are Built · host Ramon Berrios, Blaine Bolus, Carter Jensen
On this episode of DTC Pod, Carter joins Blaine to discuss how General Mills is starting to compete in the DTC arena and launch DTC channels for their brand portfolio. They discuss the learnings about what performs well, which brands to prioritize, how they think about building tech stacks, how DTC plays into the bigger strategy, how to think about positioning yourself as a new brands, fighting for retail shelf space, finding scale, and much more. This episode is brought to you by OpenStore: Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokCarter Jensen - Senior Manager of Global Commerce (DTC) at General MillsRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
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What this episode covers
Carter Jensen is the Senior Manager of Global Commerce (DTC) at General Mills, the multi-national CPG conglomerate with over $18 Billion of revenue per year, featuring household brands including Nature Valley, Yoplait, Pillsbury, Haagen-Dazs, Cheerios, Cinnamon Toast Crunch, Lucky Charms, Nesquik, Chex, just to name a few.
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#239 - Carter Jensen, General Mills: How The CPG Titan Takes It’s Brands DTC
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