24. How do I define my personal brand? | Career Questions

Welcome to a fresh episode of "Working Your Way," where today we tackle the complex and often misunderstood topic of personal branding, as part of our Career Questions series. Joining me, your host, Sandhya Sudhakar, is Cat Coffrin, brand strategist and founder of Captivating Consulting. Together, we dive deep into the essence of personal branding—not just as a tool for career success, but as a crucial component for personal well-being at work.Today's discussion isn't about crafting a facade or a marketable persona. Instead, we explore personal branding as a journey to a clearer and stronger sense of self. We start by addressing the current challenges in the workplace that complicate our ability to truly know ourselves, discussing the external pressures that so many of us internalize along the way.Cat and I will share our approaches to guiding clients through the internal journey of reconnecting with your sense of self, uncovering insights that aren't always obvious, and determining how to best communicate your unique value. This conversation promises to be rich with strategies and stories that illuminate the path to understanding and articulating who you are in both life and work.So, whether you're looking to refine your professional image or seeking a deeper connection with your own identity, this episode will equip you with the knowledge and tools to begin your personal branding journey. Remember to keep a notebook handy—you won't want to miss the reflection prompts and actionable tips we're sharing today. Let's dive in and discover how to transform our self-awareness into a powerful expression of our professional selves.In this episode, we talk about:[03:53] The cultural identity crisis people are facing in their careers and lives[25:15] Why personal branding is so essential[29:49] Cat’s career journey and how she applied personal branding to herself[43:36] Taking an internal approach to building a personal brand: What data to use[51:20] Why people resist bringing up their past and how much to share[01:02:55] How to utilize your personal brand[01:17:29] Tools and resourcesResources:Learn more about Cat’s work at captivatingco.comConnect with Cat on LinkedInRead Cat’s BlogListen to the Working Your Way Enneagram series:20. How do I find my Enneagram type? | Career Questions21. How can I develop my emotional intelligence with the Enneagram? | Career QuestionsReflected Best Self ExerciseCliftonStrengths Online Talent AssessmentConnect with me:InstagramLinkedInYouTubeselfatwork.comProduced by NOVA Media