24 - Izzi Smith on why SEO needs a facelift in 2021

For the final episode of 2020, I have an incredible guest - Izzi Smith -  a Munich-based SEO with a penchant for SERP optimization, Structured Data, UX, tech SEO, and making people smile with her cheesy jokes and SEO memes. She's also a regular on the conference speaking circuit, and shares LOTS of useful information.  We talk about: Her origins in the industry, moving from Burnley to Munich - having never been abroad or on a plane before! Why she chose a career in SEO. How she learns about SEO and stays up to date, and improves her soft skills. Putting herself "out there" and dealing with impostor syndrome. How she has been coping with COVID restrictions, and tips for people who aren't fond of remote working. Her biggest failure last year, and what she learned from it. Why SEO needs a "facelift" Advice for people heading into 2021 seeking inspiration. and so much more! You'll really enjoy this episode, possibly more than we did making it. A lot of fun and laughter was had! As always, please tell a friend to tell a friend, please like, rate, subscribe, and share the podcast! See you in 2021! Izzi's Twitter: https://twitter.com/izzionfire Izzi's Website: https://izzismith.com/ SEO Memes: https://izzismith.com/seo-memes/ Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/