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#24 - Social Media Strategies, PR and Testing Your Messaging w/ Bill Zimmerman, Advertising and PR Lecturer at Penn State University episode artwork

EPISODE · Jun 14, 2023 · 35 MIN

#24 - Social Media Strategies, PR and Testing Your Messaging w/ Bill Zimmerman, Advertising and PR Lecturer at Penn State University

from Higher Ed Storytelling University · host John Azoni

My guest today is Bill Zimmerman. Bill is a lecturer at Penn State University’ Donald P. Bellisario College of Communications. teaching Digital PR, Social Media Strategies and PR Media & Methods courses. We’ve never had a lecturer on this podcast, and we haven’t had much of a PR influence either so I thought Bill would be a great voice for that stuff. In this episode we talk about a variety of topics including Social media strategy, testing your messaging before launching your campaign, how Penn State manages the crossover between PR, Marketing and Communications at a bunch more stuff.LINKS:Connect with Bill on LinkedinMentioned in this episode:-Pricing for Video Storytelling Subscription: pricing.unveild.tv-Download the 3-part storytelling framework for student/alumni testimonials -  "3 Absolutely Crucial Components Every Compelling College Student/Alumni Testimonial Needs"

What this episode covers

My guest today is Bill Zimmerman. Bill is a lecturer at Penn State University’ Donald P. Bellisario College of Communications. teaching Digital PR, Social Media Strategies and PR Media & Methods courses. We’ve never had a lecturer on this podcast, and we haven’t had much of a PR influence either so I thought Bill would be a great voice for that stuff. In this episode we talk about a variety of topics including Social media strategy, testing your messaging before launching your campaign, how Penn State manages the crossover between PR, Marketing and Communications at a bunch more stuff.LINKS:Connect with Bill on LinkedinMentioned in this episode:-Pricing for Video Storytelling Subscription: pricing.unveild.tv-Download the 3-part storytelling framework for student/alumni testimonials -  "3 Absolutely Crucial Components Every Compelling College Student/Alumni Testimonial Needs"

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#24 - Social Media Strategies, PR and Testing Your Messaging w/ Bill Zimmerman, Advertising and PR Lecturer at Penn State University

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How long is this episode of Higher Ed Storytelling University?

This episode is 35 minutes long.

When was this Higher Ed Storytelling University episode published?

This episode was published on June 14, 2023.

What is this episode about?

My guest today is Bill Zimmerman. Bill is a lecturer at Penn State University’ Donald P. Bellisario College of Communications. teaching Digital PR, Social Media Strategies and PR Media & Methods courses. We’ve never had a lecturer on this podcast,...

Is there a transcript available for this episode?

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