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248. A Pit Master and a Navy Aviator Create a Meat Chip

EPISODE · Dec 8, 2025 · 19 MIN

248. A Pit Master and a Navy Aviator Create a Meat Chip

from Startup To Scale · host Foodbevy

In today’s episode, I’m joined by Ian Timmons and Billy Knox, founders of Beefy, and one of my favorite new snacks—featured in our Winter Foodbevy Insider Box.We talk about:what went wrong (and right) in early R&Dthe complexity of manufacturing and scaling a brand-new product formatthe GTM strategy that got Beefy their early tractionwhere they’re headed next as they expand beyond DTCStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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248. A Pit Master and a Navy Aviator Create a Meat Chip

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