EPISODE · Apr 3, 2026 · 56 MIN
Charlie Schaefer on Leaving Ralph Lauren to Build Greyson | In The Harbor #25
from In The Harbor · host In The Harbor
Send us Fan MailWhat does it take to walk away from Ralph Lauren and build a brand from scratch?Charlie Schaefer, founder of Greyson Clothiers, joins In The Harbor to share the story behind one of the fastest-growing names in golf and lifestyle apparel.From redefining golf style to building a brand worn by players like Justin Thomas and Jon Rahm, Charlie breaks down how Greyson carved out a unique space at the intersection of performance and luxury.We dive into:Why traditional golf apparel missed the markHow Greyson built a premium brand from day oneThe importance of identity, storytelling, and communityThe role of athletes, partnerships, and positioningWhere golf—and golf culture—is heading nextIf you're interested in brand building, entrepreneurship, or the business behind modern lifestyle trends, this is one you won’t want to miss.⚓️ Find us In The Harbor Where sports, leisure, and finance come together — from the rink to the markets and everywhere in between.🎙 Subscribe, follow, and join the conversation: 📸 Instagram & TikTok → @intheharborpod 💼 LinkedIn → Rock Harbor LLC 🐦 X & 📺 YouTube → @InTheHarborPod
What this episode covers
Send us Fan Mail What does it take to walk away from Ralph Lauren and build a brand from scratch? Charlie Schaefer, founder of Greyson Clothiers, joins In The Harbor to share the story behind one of the fastest-growing names in golf and lifestyle apparel. From redefining golf style to building a brand worn by players like Justin Thomas and Jon Rahm, Charlie breaks down how Greyson carved out a unique space at the intersection of performance and luxury. We dive into: Why traditional golf appar...
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Charlie Schaefer on Leaving Ralph Lauren to Build Greyson | In The Harbor #25
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