25. Making the invisible, visible, with Alice Rackley from Polytag

This week, James and Robbie welcome Alice Rackley, CEO of Polytag, a groundbreaking company revolutionising plastic recycling with UV watermark technology. Trusted by major retailers like Aldi, Co-op, Ocado, and M&S, Polytag is set to cover 50% of UK domestic household recycling, driving significant change in the way we manage waste. Alice shares the story behind Polytag’s journey, explains the fascinating mechanics of their innovative barcodes, and discusses how this transparency impacts brands. Are companies embracing the data, or are they wary of the insights it reveals? As discussed in this episode we would love you to join our community on DiscordJoin hosts James Piper and Robbie Staniforth as they delve into the world of recycling, hopefully having fun along the way. One thing is for sure, they will talk absolute rubbish from start to finish.To get exclusive videos and clips, follow them on Instagram, TikTok, X, Threads or Facebook; @rubbishpodcast or YouTube: @talkingrubbishpodcastOr you can contact James and Robbie with questions or just general rubbish musings using the email address [email protected] or by texting them via WhatsAppRelevant links and reports mentioned in the programme can be found on the Talking Rubbish Linktr.eeTranscripts and episodes can be found on the Talking Rubbish website Music licence ID: 6WPY8Q4O2RPFIOTL Music licence ID: 6WPY8Q4O2RPFIOTL