26) Creating engaging and highly shareable content with mindbodygreen's Sustainability Editor Emma Loewe

What does it take to create engaging and highly shareable content for wellness and the environment? How has mindbodygreen been able to establish itself as an authority in the sustainability space? Here, Emma Loewe, Sustainability Editor of mindbodygreen shares her wisdom with us. HIGHLIGHTS[6:44] One shocking statistic Emma recently learned about plastic.[8:23] Kaméa: "What has been the key to mindbodygreen attracting such a large audience?"[8:39] Emma: "Making [wellness] accessible to everyone is one of our biggest goals."[9:10] Emma: "It's important to meet people where they are."[10:03] How Emma overcomes creative block and stays inspired.[14:28] Emma: "Environmentalism can be a daunting and scary place."[15:11] Emma's biggest learning lesson from having written over 1,000 articles on sustainability. [15:50] Kaméa: "What makes a piece of content really engaging and shareable?"[17:43] Kaméa: "What do you think has been slowing down the sustainability movement?"[20:10] Emma: "We make so many micro decisions in our day to day and just starting to make some of them more sustainable can add up to a real lifestyle change." Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!