#26: PR Takes Strategy, Not Just Systems

In this episode, Genieva shares her experience and learnings from the first week of her Rewrite My Google Search challenge. She discusses the importance of pitching and showcasing expertise through speaking engagements, press features, and podcasts. Genieva highlights the value of asking questions before accepting speaking roles and the power of visibility in starting conversations. She emphasizes the need for continuous adjustment and improvement in pitching strategies, including refining topics, bios, and subject lines. Genieva also emphasizes the importance of having a strategic approach to PR and the difference it makes in achieving results. Takeaways Pitching yourself through speaking engagements, press features, and podcasts can help showcase your expertise and increase visibility. Asking questions before accepting speaking roles can help protect your time and ensure value in the engagement. Continuous adjustment and improvement in pitching strategies, including refining topics, bios, and subject lines, is essential for success. Having a strategic approach to PR, backed by data and a focus on networking, can lead to better results. Chapters 00:00Introduction: The Rewrite My Google Search Challenge 01:19Pitching Yourself and Showcasing Expertise 03:16The Power of Visibility and Asking Questions in Speaking Engagements 06:36Continuous Adjustment and Improvement in Pitching Strategies 08:26The Strategic Approach to PR Links you will love: genievablissmedia.com Sign up for the email list! How we can serve you: Done for You Pitching: A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here. Do It Yourself: If you want to do it yourself, but need to learn more on how to do this, you will want to Join Pocket Publicist . This will show you how to pitch, setup your pitching, have a community to ask me questions and so much more for lifetime access! Learn how with your team to pitch yourself to podcast and press and land features simply. Have myself, your publicist, in your pocket for pitch feedback as you need, as well as access to the full curriculum to learn about effective pitching, and gain opportunity access to features that I see out there that I want you to put your name in for. Enroll here. Do It Yourself with My Help Getting Set up for Success: If you want help getting your topics that convert and stand out, bio, media kit, base pitch templates, website and social channels etc all setup by me first then get going into pitching, this is a great option. You get a VIP day with me to go over this and get you set to land podcast and press and also 3 months access to Pocket Publicist Investment: $1000 Apply here.