#26: Why do 80% of product launches fail? - Nudge

What this episode covers

According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them. Link to Richard's book: https://amzn.to/2TyIfuE Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

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Frequently Asked Questions

How long is this episode of Nudge?

This episode is 24 minutes long.

When was this Nudge episode published?

This episode was published on March 23, 2020.

What is this episode about?

According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard...

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