🇬🇧 #27 - 5 hard-won lessons from building RevOps at a restaurant tech startup, with Alican episode artwork

EPISODE · Dec 7, 2025 · 32 MIN

🇬🇧 #27 - 5 hard-won lessons from building RevOps at a restaurant tech startup, with Alican

from The Commission Corner - Learnings from CFOs, Sales leaders and RevOps

🇬🇧 #27 - 5 hard-won lessons from building RevOps at a restaurant tech startup, with Alican SuleymanogluBuilding RevOps at allO wasn’t just a CRM migration.It was about simplifying, scaling, and translating GTM playbooks into a completely different sales reality.Here’s what that looked like:1) CRM switch, done fast ↳ Pipedrive was already in place ↳ But Ali saw that it wouldn’t scale with a growing team ↳ So he made the case to switch and rebuilt the system from scratch in HubSpot2) A very non-traditional sales process ↳ Field sales reps meet restaurants in person, not on Zoom ↳ One meeting. One decision. Close or no close. ↳ They needed mobile-first tools, not desktop CRMs3) Built a custom app on top of HubSpot ↳ A calendar-based deal management tool ↳ Voice notes → transcribed and synced to the CRM ↳ No more deal updates after hours4) Commission built on trust ↳ SDRs paid on scheduled meetings, not sales accepted leads ↳ Sales team comped on logos + projected restaurant revenue ↳ No caps. No sandbagging. Just growth5) A product built for a non-digital buyer ↳ allO replaces fragmented POS + payment systems ↳ Most deals still close… on paper ↳ OCR for hand-written quotes? Still a dreamAli’s story is a perfect reminder:Great RevOps isn’t about overengineering.It’s about removing friction for humansNow live on The Commission Corner!

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🇬🇧 #27 - 5 hard-won lessons from building RevOps at a restaurant tech startup, with Alican

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This episode was published on December 7, 2025.

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🇬🇧 #27 - 5 hard-won lessons from building RevOps at a restaurant tech startup, with Alican SuleymanogluBuilding RevOps at allO wasn’t just a CRM migration.It was about simplifying, scaling, and translating GTM playbooks into a completely different...

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