27: How I Grew My Brand Without Just Picking ONE Niche (And You Can, Too)

Feeling boxed in by the pressure to “niche down” when you’re multi-passionate? You’re not alone. In this episode of The Creative Bodega, we’re busting one of the biggest myths in online business: that you have to pick one super-specific niche to grow. Spoiler alert—you don’t.Instead, I’m sharing how I built a cohesive, profitable brand around multiple passions and how you can do the same. If you’ve ever felt uninspired or creatively stifled by niche advice, this episode is your permission slip to zoom out, stay aligned, and build a brand that actually feels like you.🔗 Check out the full show notes for this episode.Things I cover inside the episode: ✨ Why you don’t need a hyper-narrow niche to build a strong brand ✨ The myth that multi-passionate = confusing (and what’s actually true) ✨ How to find your “umbrella” theme that ties all your passions together ✨ My favorite way to stay consistent without burning out ✨ 3 action steps for building a focused brand that still gives you freedomResources Mentioned in this Episode: 🎙️ Episode 12: Feeling Stuck on What to Post? 5 Steps to Defining Your Content PillarsConnect with me:🫶🏼 Follow me on Instagram for daily insights🫶🏼 Join my 321 Create Newsletter for weekly content tips 🫶🏼 Check out The Content Coven MembershipBe sure to hit "Subscribe" or "Follow" so you never miss an episode!