277 | Finding Your Competitive Advantage with Sally Hogshead

The competitive edge of business is getting harder and harder to grab. Before anything, you must captivate your audience with your messaging. In other words, you must FASCINATE them. Today, I'm honored to share my interview with Sally Hogshead. Sally is a renowned speaker and marketing expert who has created a compelling way to increase your competitive advantage and "fascinate" your prospects. Sally Hogshead is a New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc and a former advertising executive. Get the show notes for 277 | Finding Your Competitive Advantage with Sally Hogshead Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SallyHogshead #MarketingExpert #Executives #Advertising #Culture Give Leaders in the Trenches a review on iTunes!