28 - How to manage and grow your SDR/BDR team

Today we discuss SDRs and BDRs in detail. In addition to explaining what they are and what the difference is, we do a deep dive into topics like who is responsible for their management (sales or marketing?), what types of metrics they should be accountable for (emails sent, dials, ROI influenced?), and even whether or not you can or should outsource the roles (hint: we don’t think it’s a good idea). We also talk about how to best develop and manage your own team, BDR and SDR automation, and provide insight into why good sales talent is so hard to find.