281 - FSBO & Expireds - Are They Worth It?

Are FSBOs, Expired Listings, and Cold Calling really worth it in the real estate game? In this video, we'll dive into these strategies and discuss why they might not be your best bet for building a successful real estate business. 🔹 It's not that you want to avoid these strategies altogether (stay tuned for reasons they can be helpful), but you don't want them to be your main source of business. 🔹 Starting with a disadvantage: These calls are usually not well received, putting you on the back foot from the get-go. 🔹 Transactional nature: When you make these calls, you're essentially trying to convert a call into a deal, which can be challenging. 🔹 Weak leads: In most cases, the clients you acquire through these methods are rarely your strongest leads. Your database might end up filled with clients inferior to those acquired through Sphere of Influence (SOI) based leads. Expired Listings often didn't heed their agent's advice previously. FSBOs often don't see the value in working with agents. 🔹 Illusion vs. reality: While these calls might give the illusion of building a business, your time is often better spent building genuine relationships within your community. 🔹 The case for these calls: Improves your ability to handle rejection. It's better than doing nothing. Enhances your ability to handle objections. In this video, we'll explore the pros and cons of these real estate strategies and help you determine if they're the right fit for your business. Don't miss out on essential insights for your real estate journey! Subscribe now and hit the notification bell to stay updated with our latest content. 0:00 Intro 0:56 Not well received 2:04 These are transactional, not relationship-driven 5:53 Illusion of business building 8:01 There are much better ways 9:21 What it does help with - dealing with rejection 10:38 Improve our objection-handling skills 11:10 It's better than doing nothing 11:32 FSBOs a new way of thinking about it Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/ Social Media: TikTok: https://www.tiktok.com/@revrealestateschool Instagram: https://www.instagram.com/revrealestateschool/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.